Director of Strategy

...joined the 3 Sons Media team during the summer of 2017 as Strategy Director. Lucas gets his jollies building and crystalizing brands through developing voice and messaging, naming, narrative and positioning, brand architecture, packaging, and messaging hierarchy.

Before 3 Sons, Lucas began his career with world branding agency Landor in San Francisco. During his time with Landor, Lucas built a diverse client portfolio including Uber, Yelp, State Street Global Advisors, OtterBox, thinkThin, Sony, and GE. Homesick for fried chicken, football, and warmth, Lucas moved back to the South to join Nashville agency BOHAN where he learned the ins and outs of advertising campaign development and media planning.

When he is not at the office, you'll find him on the soccer field catching his breath, on the dance floor with a gin in his hand, or on his couch watching 30 Rock reruns.